Lagardère Travel Retail is a global leader in the travel retail industry.
In 2018, Lagardère Travel Retail Romania decided to implement a dedicated solution for managing its rent contracts, driven by the increasing complexity and volume of its operations. Since then, the company relies on the CRM + AIA® solution CAS genesisWorld and the local CAS partner Melior Cras SRL for a professional consultation and a successful project implementation in order to organize the business more efficiently and to simplify cross-departmental collaboration.

Flavius Anton, IS & IT Director at Lagardère Travel Retail Romania, and Ioana Razvan, Managing Partner at Melior Cras SRL, report on how CAS CRM significantly improves their contracting process for the chain stores and makes it barrier-free.